Why I started Thriving InSight
Every woman deserves to feel capable, confident and free to live and lead on her own terms — working with, not against, her unique and interesting mind.
That’s the heart of Thriving InSight.
That’s why I do this work.
Thriving InSight
At Thriving InSight, we help professional women 40+ understand, manage and thrive with ADHD — without overwhelm, shame or guilt.
ADHD often looks different in women. Many spend years masking, overcompensating or feeling “not enough,” even while succeeding on the outside. Our mission is simple:
To help leaders thrive from the inside — especially professional women with ADHD
and to create workplaces that are psychologically safe, inclusive and human.
We offer compassionate, science-informed coaching that supports you to:
• Build practical systems that actually work for your life
• Understand your ADHD with kindness instead of judgement
• Strengthen emotional regulation, focus and self-awareness
• Restore confidence, clarity and self-trust
• Create a more intentional, sustainable way of living and leading
We don’t “fix” our clients — we help you create meaningful change in a way that honours your wiring.
Meet Yvette Annand
ADHD Coach & Founder, Thriving InSight
I founded Thriving InSight to support women like me — women who have spent years being capable, competent and driven… while quietly running on empty.
Like many women, my ADHD wasn’t recognised until later in life. For years I juggled a demanding career, three children, single motherhood, and (just for fun) peri-menopause — while wondering why my brain felt different and often worked against me.
A turning point came in 2016 at an intensive Mindful Self-Compassion retreat, followed by a Masters in mindfulness studies.
I learned three things that changed everything:
My inner critic was running the show.
My mind worked differently from most people — and that was okay.
I didn’t need fixing; I needed understanding.
Therapy helped me heal old patterns, and an eventual ADHD diagnosis made my whole life make sense.
I realised I wasn’t alone, I wasn’t broken — I was wired like many bright, curious women who had simply been misunderstood.
Square peg, round hole
During my 20-year international career with Coca-Cola, Nestlé and Diageo, I masked constantly, pushed harder to keep up and burnt out more than once.
If ADHD in high-performing women had been understood back then, my life would’ve been very different.
That’s why I started Thriving InSight.
I see so many talented women doing what I did — taking on too much, feeling misunderstood, exhausted, or stuck, despite being successful. I wanted to create a safe, intelligent space where women could finally understand themselves, drop the mask, and build a way of working and living that feels aligned.
Today, as a leadership and mindset coach, trained counsellor and self-compassion teacher, I help women break free from the pressure to “fit the mould,” reclaim energy and focus, and step into a leadership style that’s grounded, confident and authentically their own.
And I support organisations to create cultures where all minds — ADHD or not — can thrive.
Credentials
Professional Certified Coach
As an ICF-accredited Professional Certified Coach (PCC), Yvette brings a level of coaching mastery that’s recognised worldwide. This credential reflects hundreds of hours of training and practice, a deep commitment to the ICF Core Competencies, and a strong ethical foundation. For you, it simply means you’re working with a coach who’s highly skilled, experienced, and trusted to support meaningful and lasting change
Let’s Connect
I love connecting with women who are ready to explore their ADHD and create lives that are in tune with how their minds work by building awareness, acceptance and agency. If you’re ready to start your journey, I’d be honored to guide you.